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Eisenhower : the public relations president /
"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to furt...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Lexington Books,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Parry, Pam, |e author. | |
| 245 | 1 | 0 | |a Eisenhower : |b the public relations president / |c Pam Parry. |
| 264 | 1 | |a Lanham : |b Lexington Books, |c 2014. | |
| 300 | |a 1 online resource (xiv, 169 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | 2 | |a "Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--Provided by publisher | |
| 505 | 0 | |a Foreword / by Mary Jean Eisenhower -- Introduction -- Public opinion wins wars -- Pennsylvania Avenue meets Madison Avenue -- The presidential news conference -- A new kind of press secretary -- Breaking the glass ceiling -- The selling of America -- Conclusion. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 600 | 1 | 0 | |a Eisenhower, Dwight D. |q (Dwight David), |d 1890-1969. |
| 600 | 1 | 0 | |a Eisenhower, Dwight D. |q (Dwight David), |d 1890-1969 |x Public opinion. |
| 600 | 1 | 7 | |a Eisenhower, Dwight D. |q (Dwight David), |d 1890-1969 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJrRgrT8BfGfpdrDcWd84q |
| 650 | 0 | |a Public relations and politics |z United States |x History |y 20th century. | |
| 650 | 0 | |a Public opinion |z United States |x History |y 20th century. | |
| 650 | 0 | |a Presidents |z United States |v Biography. | |
| 651 | 0 | |a United States |x Politics and government |y 1953-1961. | |
| 650 | 6 | |a Relations publiques et politique |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Opinion publique |z États-Unis |x Histoire |y 20e siècle. | |
| 651 | 6 | |a États-Unis |x Politique et gouvernement |y 1953-1961. | |
| 650 | 7 | |a HISTORY |z United States |x State & Local |x General. |2 bisacsh | |
| 650 | 7 | |a Politics and government |2 fast | |
| 650 | 7 | |a Presidents |2 fast | |
| 650 | 7 | |a Public opinion |2 fast | |
| 650 | 7 | |a Public relations and politics |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a Biographies |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 655 | 7 | |a Biographies. |2 lcgft | |
| 655 | 7 | |a Biographies. |2 rvmgf | |
| 758 | |i has work: |a Eisenhower (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG8q6jWg3cWvFGT8GmCHbq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Parry, Pam. |t Eisenhower. |d Lanham : Lexington Books, 2014 |z 9780739189290 |w (DLC) 2014035511 |w (OCoLC)885226199 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1864058 |z Texto completo |
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