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Eisenhower : the public relations president /

"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to furt...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Parry, Pam (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, 2014.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--Provided by publisher
Descripción Física:1 online resource (xiv, 169 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780739189306
0739189301
0739189298
9780739189290
1498505880
9781498505888