Eisenhower : the public relations president /
"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to furt...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Lanham :
Lexington Books,
2014.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | "Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--Provided by publisher |
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Descripción Física: | 1 online resource (xiv, 169 pages) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9780739189306 0739189301 0739189298 9780739189290 1498505880 9781498505888 |