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Social data analytics : collaboration for the enterprise /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Elsevier,
[2014]
|
| Colección: | Morgan Kaufmann Series on Business Intelligence.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Dedication; Contents; List of figures; Acknowledgments; Preface; Chapter 1
- A New Universe of Data; Understanding Social Analytic Platforms; Platform Functions; Alerting and Workflow; Collaboration; Integration/Application Programming Interfaces; Natural Language Processing; Platform Analytic Functions; Geospatial Analysis; Sentiment Analysis; Influence Analysis; Machine Data Analysis; Demographic Analysis; Brand Affinity; Text Analytics; Chapter 2
- Social Analytics in the Enterprise; Summary; Put Employees First; Pilot, Experiment, Learn.
- Alstom's Pillars of CollaborationGovernance; How to Measure Success; Success Is More Than Metrics; What's Next?; Chapter 3
- Social Business Intelligence; Social Analytics and Business Intelligence Integration; Social Media; CRM; Marketing Strategy; Business Intelligence; Case Study; SMS Campaign: Route 66 Harley-Davidson; Call to Action; Objective; Strategy; Results; Lessons learned; Chapter 4
- Four Steps to Social Business Intelligence; Step 1: Creating and Engaging Social Media Presence; Stage 1: Set up a Strategy and Goals to Accomplish; Stage 2: Make a Plan and Content Calendar.
- Stage 3: Post Your Content With ConsistenceStage 4: Engage! Don't Just Post; Stage 5: Monitor What Works Best and Does Not Work; Step 2: Tie Social Media Monitoring to Your Business Goals; Step 3: Decide on Collaboration; Step 4: Examine Analytics for Insights; Results; Conclusion; Chapter 5
- Valuable Data for the Enterprise; Understanding Social Data Types; Behavioral Data; Sentiment Data; Social Graph Data; Location/Geographic Data; Rich Media Data; Chapter 6
- Accessing the Data; Acquire; Refine; Classify; Categorize; Discovery; Metricize; Challenges in Data Quality.
- Delivering the InfrastructureDelivering Access to Data; How Does the Enterprise Use This Data; Chapter 7
- Social Platforms; Understanding the Social Network Landscape; Blogging Communities; Crowdsourced Content; Discussion Forums; Gaming Communities; Live Streaming; Micro-blogging; Sharing Networks; Special-Interest Platforms; Social Platforms; Ratings and Reviews; Chapter 8
- Social Business Intelligence and Collaboration; Increasing Customer Focus and Transforming to Customer-Driven Enterprise; An Integrated Approach; Enabling a Better Cross-Sell and Up-Sell Opportunity; Business Benefits.
- Social Media and SoftwareSocial Intelligence; Solution Architecture; Chapter 9
- Social Media and Network Monitoring; Bringing the External to the Internal
- How to Create a Platform; Perspective on Social Media Tools; Chapter 10
- Your First Project; Background; Social Analytics Strategy; The First Project Implementation; Proof of Value Exercise; Appendix; Summary; Solution; Results; Summary; Solution; Result; Summary; Background; Objectives; What They Did; How They Did It; Evaluation Approach; Results; Integration; Summary; Challenge; Solution; Results; The Future; Index.