The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Glass, Russell, 1976-
Otros Autores: Callahan, Sean, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
Marketing sur Internet.
Communication dans l'entreprise.
Réseaux sociaux (Internet)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Business communication
Consumer behavior
Internet marketing
Online social networks
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and access.
Notas:Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118889787
1118889789
1118889800
9781118889800

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