WHO report on the global tobacco epidemic, 2013 : enforcing bans on tobacco advertising, promotion and sponsorship /

The report examines in detail the two primary strategies to provide health warnings: labels on tobacco product packaging and anti-tobacco mass media campaigns. It provides a comprehensive overview of the evidence base for warning people about the harms of tobacco use as well as country-specific info...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: World Health Organization
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Geneva : World Health Organization, 2013.
Temas:
Tobacco use > Prevention.
Smoking > Prevention.
Public health.
Medical policy.
Persuasion (Psychology)
Smoking Prevention
Public Health
Advertising > methods
Health Policy
Persuasive Communication
Tobacco Industry > legislation & jurisprudence
Santé publique.
Politique sanitaire.
Communication persuasive.
public health.
LAW > Military.
Medical policy
Public health
Smoking > Prevention
Tobacco use > Prevention
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; ONE THIRD OF THE WORLD'S POPULATION
  • 2.3 BILLION PEOPLE
  • ARE NOW COVERED BY AT LEAST ONE EFFECTIVE TOBACCO CONTROL MEASURE; A letter from WHO Assistant Director-General; SUMMARY; WHO FRAMEWORK CONVENTION ON TOBACCO CONTROL; Article 13
  • Tobacco advertising, promotion and sponsorship; Guidelines for implementation of Article 13; Scope of a comprehensive ban; Constitutional principles in relation to a comprehensive ban; Consistency; Responsible entities; Domestic enforcement of laws on tobacco advertising, promotion and sponsorship; Public education and community awareness.
  • ENFORCE BANS ON TOBACCO ADVERTISING, PROMOTION AND SPONSORSHIPTobacco companies spend billions of US dollars on advertising, promotion and sponsorship every year; Tobacco advertising, promotion and sponsorship increase the likelihood that people will start or continue to smoke; Tobacco companies target low- and middle-income countries; Advertising, promotion and sponsorship activities normalize and glamourize tobacco use; Complete bans are needed to counteract the effects of tobacco advertising, promotion and sponsorship.
  • Bans on tobacco advertising, promotion and sponsorship are effective at reducing smokingPartial bans and voluntary restrictions are ineffective; Bans must completely cover all types of tobacco advertising, promotion and sponsorship; Bans on direct advertising; Bans on indirect advertising, promotion and sponsorship; Point-of-sale bans are a key policy intervention; "Corporate social responsibility" initiatives should be prohibited; The tobacco industry will strongly oppose bans on its advertising, promotion and sponsorship activities; Industry arguments can be effectively countered.
  • Effective legislation must be enforced and monitoredPolitical will and public support are necessary; Bans should be announced in advance of implementation; International and crossborder bans can be enforced; Legislation should be updated to address new products and industry tactics; Penalties for violations must be high to be effective; Potential new areas for legislation; Monitoring of tobacco advertising, promotion and sponsorship activities is essential; Coordination with other government ministries and civil society organizations is important; COMBATTING TOBACCO INDUSTRY INTERFERENCE.
  • Tobacco industry interference with tobacco control can be neutralizedCountering industry tactics; FIVE YEARS OF PROGRESS IN GLOBAL TOBACCO CONTROL; One third of the world's people are protected by at least one effective tobacco control measure; Most progress has been in low- and middle-income countries; Some tobacco control measures have become more established than others; More progress is needed in all countries; Turkey marks singular achievement in tobacco control; ACHIEVEMENT CONTINUES BUT MUCH WORK REMAINS; Monitor tobacco use and prevention policies.

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