The professionals : strategy, money & the rise of the political campaigner in Australia /

Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Prof...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mills, Stephen (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Collingwood, Victoria : Black Incorporated, 2014.
Temas:
Campaign management > Australia > History.
Political campaigns > Australia > History.
Communication in politics > Australia.
Campagnes électorales > Gestion > Australie > Histoire.
Communication politique > Australie.
Political campaigns
Communication in politics
Campaign management
Politics and government
Australia
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Copyright; THE PROFESSIONALS; Dedication; Tables; Introduction; 1. Military Prototype; 2. Numbers Man; 3. A Meeting in London; 4. National Campaign Director; 5. A Bloodletting; 6. A Question of Money; 7. A Philosophy of Power; 8. Contested Terrain; 9. A Liberal Ascendancy; 10. A Ground War; 11. A Line of Succession; 12. Micro-Targeting; Conclusion; Acknowledgements; Notes on Sources; Bibliography; Index.

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