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The professionals : strategy, money & the rise of the political campaigner in Australia /
Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Prof...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Collingwood, Victoria :
Black Incorporated,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Mills, Stephen, |e author. | |
| 245 | 1 | 4 | |a The professionals : |b strategy, money & the rise of the political campaigner in Australia / |c Stephen Mills. |
| 264 | 1 | |a Collingwood, Victoria : |b Black Incorporated, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (322 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; Copyright; THE PROFESSIONALS; Dedication; Tables; Introduction; 1. Military Prototype; 2. Numbers Man; 3. A Meeting in London; 4. National Campaign Director; 5. A Bloodletting; 6. A Question of Money; 7. A Philosophy of Power; 8. Contested Terrain; 9. A Liberal Ascendancy; 10. A Ground War; 11. A Line of Succession; 12. Micro-Targeting; Conclusion; Acknowledgements; Notes on Sources; Bibliography; Index. | |
| 520 | |a Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Campaign management |z Australia |x History. | |
| 650 | 0 | |a Political campaigns |z Australia |x History. | |
| 650 | 0 | |a Communication in politics |z Australia. | |
| 650 | 6 | |a Campagnes électorales |x Gestion |z Australie |x Histoire. | |
| 650 | 6 | |a Communication politique |z Australie. | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Campaign management |2 fast | |
| 650 | 7 | |a Politics and government |2 fast | |
| 651 | 7 | |a Australia |2 fast |1 https://id.oclc.org/worldcat/entity/E39QbtfRv8PPH7gCqhkJ8DK8bM | |
| 655 | 7 | |a History |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Mills, Stephen. |t Professionals : strategy, money & the rise of the political campaigner in Australia. |d Collingwood, Victoria : Black Incorporated, ©2014 |h 310 pages |z 9781863956710 |
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