Leadership communication : how leaders communicate and how communicators lead in today's global enterprise /

The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert that leadership is gi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Harrison, E. Bruce (Autor), Mühlberg, Judith (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edición:First edition.
Colección:2014 digital library.
Public relations collection.
Temas:
Business communication.
Leadership.
Leadership
Communication dans l'entreprise.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
advocacy
Arthur W. Page
best achievable outcomes
business purpose
CCO
chief communication officer
chief executive officer
collaboration
communication consulting
corporate character
corporate communications
corporate governance
corporate reputation
crisis communication
C-suite communication
culture change
employee value proposition
enterprise culture
influence
information flow
leadership communication skills
leadership presentation
leadership traits
leading change
shared value deals
social media analysis
stakeholder perception management
strategic communications
strategic leadership
strategy execution
strategy implementation
transformational change
vision
WIIFM
workplace motivation
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. The new model CCO: grasping the opportunity
  • 1. What's in it for you?
  • 2. Leadership is communication
  • 3. Leadership traits
  • 4. How communicators lead in the C-suite
  • 5. Influence: replacing and reasserting "control"
  • Part II. The influential CCO: skills and competence
  • 6. Listening: where communication begins
  • 7. Culture: understanding and influencing
  • 8. CEO letter: leadership's cardinal communication
  • 9. Language and presentation
  • 10. Limits: corporate governance
  • Part III. The working CCO: leadership in context
  • 11. Crisis basics: "Topic A bad news" and the CCO
  • 12. Crisis communication strategies and execution
  • 13. Pre-crisis intelligence: SEC risk factors
  • 14. Sustainable business communication: financial, social, and civic
  • 15. Continuing the trustworthy deal
  • References
  • Index.

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