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Inbound marketing : attract, engage, and delight customers online /

This book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Halligan, Brian, 1967- (Autor), Shah, Dharmesh, 1967- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2014]
Edición:Revised and updated second edition.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Inbound marketing. Shopping has changed ... has your marketing?
  • Is your website a marketing hub?
  • Are you worthy?
  • pt. 2. Get found by prospects. Create remarkable content
  • Get found in the blogosphere
  • Get found in Google
  • Get found in social media
  • Visual content
  • Software and tools as content
  • pt. 3. Converting customers. Convert visitors into leads
  • Convert prospects into leads
  • Convert leads to customers
  • pt. 4. Make better decisions. Make better marketing decisions
  • Picking and measuring your people
  • Picking and measuring a PR agency
  • Watching your competition
  • On commitment, patience, and learning
  • Why now?