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Inbound marketing : attract, engage, and delight customers online /
This book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2014]
|
| Edición: | Revised and updated second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Halligan, Brian, |d 1967- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJdRCyyFppfQrVhQxMP4v3 | |
| 245 | 1 | 0 | |a Inbound marketing : |b attract, engage, and delight customers online / |c Brian Halligan, Dharmesh Shah. |
| 250 | |a Revised and updated second edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2014] | |
| 264 | 4 | |c ©2104 | |
| 300 | |a 1 online resource (227 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed August 18, 2014). | |
| 520 | |a This book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. This resource recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. Topics include: inbound marketing strategy, reputation, and tracking progress; visibility getting found, and why content matters; converting customers turning prospects into leads and leads into customers; better decisions picking people, agencies, and campaigns. -- |c Edited summary from book. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Inbound marketing. Shopping has changed ... has your marketing? -- Is your website a marketing hub? -- Are you worthy? -- pt. 2. Get found by prospects. Create remarkable content -- Get found in the blogosphere -- Get found in Google -- Get found in social media -- Visual content -- Software and tools as content -- pt. 3. Converting customers. Convert visitors into leads -- Convert prospects into leads -- Convert leads to customers -- pt. 4. Make better decisions. Make better marketing decisions -- Picking and measuring your people -- Picking and measuring a PR agency -- Watching your competition -- On commitment, patience, and learning -- Why now? | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Blogs. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Marketing |x Blogues. | |
| 650 | 7 | |a social media. |2 aat | |
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| 650 | 7 | |a Marketing |x Blogs |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 655 | 7 | |a Blogs |2 fast | |
| 700 | 1 | |a Shah, Dharmesh, |d 1967- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjtrc6XYMvTJbycVhjmBGd | |
| 758 | |i has work: |a Inbound marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDTqc8rXpFY7f9dGHX9Kq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Halligan, Brian, 1967- |t Inbound marketing. |b Revised and updated second edition. |d Hoboken, New Jersey : Wiley, [2014] |z 9781118896655 |w (DLC) 2015302411 |w (OCoLC)869263597 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1762792 |z Texto completo |
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