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Inbound marketing : attract, engage, and delight customers online /
This book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing o...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Edición: | Revised and updated second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. This resource recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. Topics include: inbound marketing strategy, reputation, and tracking progress; visibility getting found, and why content matters; converting customers turning prospects into leads and leads into customers; better decisions picking people, agencies, and campaigns. -- |
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| Descripción Física: | 1 online resource (227 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118896594 1118896599 9781118896709 111889670X 9781322044880 1322044880 |