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Field guide to case study research in business-to -business marketing and purchasing /
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, England :
Edward Elgar,
2014.
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| Edición: | First edition. |
| Colección: | Advances in business marketing & purchasing ;
Volume 21. |
| Temas: | |
| Acceso en línea: | Texto completo |