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Field guide to case study research in business-to -business marketing and purchasing /
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, England :
Edward Elgar,
2014.
|
| Edición: | First edition. |
| Colección: | Advances in business marketing & purchasing ;
Volume 21. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
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| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Field guide to case study research in business-to -business marketing and purchasing / |c edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others]. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, England : |b Edward Elgar, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (305 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in Business Marketing and Purchasing, |x 1069-0964 ; |v Volume 21 | |
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed September 12, 2014). | |
| 505 | 0 | |a FRONT COVER; FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-O-USINESS MARKETING AND PURCHASING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; PREFACE; The Argument for Case Study Research; The Case Studies in This Book; Short-Form Storytelling; Longer Stories; Cases Concerned with Theory Development; Research Explaining the Use of Case Study Methods; References; DEAL-MAKING NEGOTIATIONS BY GOVERNMENTS AND MAJOR PRODUCT SUPPLIERS: A CASE STUDY OF THE U.S. DEPARTMENT OF DEFENSE AND AIRBUS VERSUS BOEING; Theory; The Competing Companies: Airbus and Boeing; Historical Background; 2003; 2008. | |
| 505 | 8 | |a The Situation Since 2010Analysis; Discussion; References; THE PARABLE OF A LITTLE RESEARCH: MAKING MONEY FROM AN INTERNET TRADING PORTAL; Setting the Scene; The Main Characters and their Early Story; The Research Approach; Guidance from the Literature; General Internet Scene; The Emergence of Online Exchanges; Research Strategy; Research Questions; Research Method; Survey Research; Interviewing Selected Exporters Members; Interviewing Selected Academics; Competitor Analysis; Results; Survey; Interviews with Selected Members; Problems, Points of Pain; Confirmation of Required Services. | |
| 505 | 8 | |a Competitor AnalysisStrategic and Operational Consequences; Tactics; Industry Focus; Content Development; Integration Platform; Revenue Model; What Happened?; Lessons from the Experience; References; BUILDING RELATIONSHIPS FOR SURVIVAL: COPING MEDIA INDUSTRY DYNAMICS; Introduction and Theoretical Framework; The Structure of the Printing and Graphics Arts Industry; Method; Results and Discussion; Vertical Integration, Relationships, and the Graphics Arts Industry; Effects of Vertical and Horizontal Relationships; Long-Term Effect of Digital Channels and the Democratization of Channels. | |
| 505 | 8 | |a Concluding RemarksAcknowledgments; References; BARRIERS TO INNOVATION DIFFUSION IN INDUSTRIAL NETWORKS: A SYSTEMATIC COMBINING APPROACH; Introduction; Theoretical Background; Method; Findings; Discussion; Conclusion; Lessons Learned; Acknowledgment; References; USING DISCOURSE ANALYSIS IN CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS CONTEXTS; Introduction; Discourse Analysis in Business Case Study Research; The Case of Indian Business Networks; A Discursive Methodology; Some Indicative Findings and Analysis; Repertoire (i) -- Questioning Globalization. | |
| 505 | 8 | |a Repertoire (ii) -- Past and Present Management PracticesRepertoire (iii) -- Professionalism; Repertoire (iv) -- India versus China; Repertoire (v) -- Nature of Exchange; Discussion -- The Contribution of Discourse Analysis; Lessons Learned; Acknowledgment; References; ETHNOGRAPHIC RESEARCH IN SERVICE MARKETING: THEORY, METHODS, AND PRACTICE; The Ethnographic Approach; Methods for Data Collection on the Development Project's Use of Customer Information; Participant Observation; Face-to-Face Observation (FTFO); Telephone Observation (TO); Face-to-Face and Telephone Observation (FTFO/TO). | |
| 520 | |a This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial marketing |x Research. | |
| 650 | 0 | |a Purchasing |x Research. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing industriel |x Recherche. | |
| 650 | 6 | |a Achat |x Recherche. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x Industrial. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |x Research |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Purchasing |x Research |2 fast | |
| 700 | 1 | |a Woodside, Arch G., |e editor. | |
| 700 | 1 | |a Pattinson, Hugh M., |e editor. | |
| 700 | 1 | |a Marshall, Roger, |e editor. | |
| 700 | 1 | |a Behrens, Ronny, |e contributor. | |
| 758 | |i has work: |a Field guide to case study research in business-to-business marketing and purchasing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFGTqBFYXxqYmrRWF7Kprm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Field guide to case study research in business-to -business marketing and purchasing. |b First edition. |d Bingley, England : Emerald, ©2014 |h xvi, 288 pages |k Advances in business marketing and purchasing ; Volume 21 |x 1069-0964 |z 9781784410803 |
| 830 | 0 | |a Advances in business marketing & purchasing ; |v Volume 21. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1780809 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1780809 | ||
| 938 | |a ebrary |b EBRY |n ebr10927271 | ||
| 994 | |a 92 |b IZTAP | ||