Field guide to case study research in business-to -business marketing and purchasing /

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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G. (Editor ), Pattinson, Hugh M. (Editor ), Marshall, Roger (Editor ), Behrens, Ronny (Contribuidor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, England : Edward Elgar, 2014.
Edición:First edition.
Colección:Advances in business marketing & purchasing ; Volume 21.
Temas:
Industrial marketing > Research.
Purchasing > Research.
Marketing research.
Marketing industriel > Recherche.
Achat > Recherche.
Marketing > Recherche.
Sales & marketing.
Business & Economics > Marketing > Industrial.
Industrial marketing > Research
Marketing research
Purchasing > Research
Acceso en línea:Texto completo
Descripción
Sumario:This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
Descripción Física:1 online resource (305 pages)
Bibliografía:Includes bibliographical references at the end of each chapters.
ISBN:9781784410797
1784410799
1784410802
9781784410803
ISSN:1069-0964 ;
1069-0964

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