Customer''s New Voice : Extreme Relevancy and Experience through Volunteered Customer Information.

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer''s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer exp...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McKean, John S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Customer relations.
Consumer behavior.
Consommateurs > Comportement.
Consumer behavior
Customer relations
Acceso en línea:Texto completo
Descripción
Sumario:Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer''s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer''s new voice, this book describes how businesses are transforming ""inference-based"" predictions of purchase intent with direct con.
Notas:Relationship Servicing.
Descripción Física:1 online resource (346 pages)
ISBN:9781119004202
1119004209

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