Social media audits : achieving deep impact without sacrificing the bottom line /

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This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gattiker, Urs E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos Publishing, 2014.
Colección:Chandos social media series.
Temas:
Social media.
Internet marketing.
Benchmarking (Management)
Social Media
Benchmarking
Médias sociaux.
Marketing sur Internet.
Étalonnage concurrentiel.
social media.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Social media
Internet, web and social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1. Setting the stage, or what it's all about
  • part 2. Driving with better benchmarks : the data game
  • part 3. With traction and insight, everything is obvious.

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