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Social media audits : achieving deep impact without sacrificing the bottom line /
This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos Publishing,
2014.
|
| Colección: | Chandos social media series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Gattiker, Urs E., |e author. | |
| 245 | 1 | 0 | |a Social media audits : |b achieving deep impact without sacrificing the bottom line / |c Urs E. Gattiker. |
| 264 | 1 | |a Oxford : |b Chandos Publishing, |c 2014. | |
| 300 | |a 1 online resource (xvi, 293 pages) : |b illustrations | ||
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| 490 | 1 | |a Chandos social media series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious. | |
| 520 | |a This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Benchmarking (Management) | |
| 650 | 2 | |a Social Media | |
| 650 | 2 | |a Benchmarking | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Étalonnage concurrentiel. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Benchmarking (Management) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 653 | |a Internet, web and social media | ||
| 653 | |a Social media | ||
| 758 | |i has work: |a Social media audits (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFHTRkYmMKBv6vTDTF7rMd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gattiker, Urs. |t Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line. |d Burlington : Elsevier Science, ©2013 |z 9781843347453 |
| 830 | 0 | |a Chandos social media series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1666679 |z Texto completo |
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