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The definitive book of branding /
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India :
Sage Response,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn889302370 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 020 | |a 9789351501046 |q (e-book) | ||
| 020 | |a 9351501043 |q (e-book) | ||
| 020 | |a 9781322031217 | ||
| 020 | |a 1322031215 | ||
| 020 | |z 9788132117735 |q (hardcover) | ||
| 020 | |z 8132117735 |q (hardcover) | ||
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| 035 | |a (OCoLC)889302370 |z (OCoLC)886112723 | ||
| 050 | 4 | |a HF5415.1255 |b .D44 2014eb | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The definitive book of branding / |c edited by Kartikeya Kompella. |
| 264 | 1 | |a New Delhi, India : |b Sage Response, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (433 pages) : |b illustrations, photographs | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 -- The Essence of Positioning; 2 -- Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 -- The Power of Words and Stories; 4 -- All Together Now: The New and Vital Strategy of "Community"; 5 -- What It Really Means to Be a Challenger in Today's World; 6 -- Building Brand Authenticity; 7 -- The Most Important Brand Question: How Does It Make Them Feel?; 8 -- Brands and Innovation; 9 -- Branding with a Cause; Section 3: Branding beyond Marketing. | |
| 505 | 8 | |a 10 -- Living the Brand11 -- Employer Brand Management; 12 -- Global Branding: Strategy, Creativity, and Leadership; 13 -- Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 -- Co-branding; 15 -- The Guide to Co-creation; Section 5: Building Brands on Belief; 16 -- What Chatterjee Said: Designing Brands from the Inside Out; 17 -- Passion Brands: The Extraordinary Power of Brand Belief; 18 -- Lovemarks in the Age of Now; About the Editor and Contributors; Index. | |
| 520 | |a With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Globalization |x Economic aspects. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a globalism. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Globalization |x Economic aspects |2 fast | |
| 700 | 1 | |a Kompella, Kartikeya, |e editor. | |
| 758 | |i has work: |a The definitive book of branding (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGkDRQx7GdbfGm7vtRMtXb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Definitive book of branding. |d New Delhi, India : Sage Response, ©2014 |h xx, 408 pages |z 9788132117735 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1759064 |z Texto completo |
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