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What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it /
Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company&...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
PublicAffairs,
2014.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Tanner, Adam, |e author. | |
| 245 | 1 | 0 | |a What stays in Vegas : |b the world of personal data lifeblood of big business and the end of privacy as we know it / |c Adam Tanner ; Pete Garceau, cover design ; Cynthia Young, book design. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b PublicAffairs, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (337 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of data, but there is a dark, unregulated, and destructive netherworld as well. -- |c Edited summary from book. | ||
| 505 | 0 | |a Introduction: Spies; 1: What Happens Here, Stays Here?; 2: A Harvard Professor Comes to Vegas; 3: Loyalty; 4: Casino Data Gathering in Action; 5: A Celebrity, a Private Eye, and a Hit Man; 6: Dossiers on (Virtually) Everyone; 7: Direct Marketing; 8: Recession; 9: The Puzzle of Your Identity; 10: The Hunt for a Mystery Woman; 11: Thousands of Eyes; 12: Mugged; 13: Internet Advertising; 14: Seeking the Goldilocks Balance; 15: New Frontiers in Customer Data; 16: Casino Adventures in Three Cities; 17: Embracing Outside Data; 18: The Not-So-Enriching Business of Privacy; 19: Empowerment. | |
| 505 | 8 | |a AcknowledgmentsAppendix: Take Control of Your Data; Notes; Bibliography; Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 610 | 2 | 0 | |a Caesars Entertainment Corporation |v Case studies. |
| 610 | 2 | 7 | |a Caesars Entertainment Corporation |2 fast |
| 650 | 0 | |a Casinos |x Customer services |z Nevada |z Las Vegas |v Case studies. | |
| 650 | 0 | |a Consumer profiling |z United States. | |
| 650 | 0 | |a Business intelligence |z United States. | |
| 650 | 0 | |a Privacy, Right of |z United States. | |
| 650 | 6 | |a Casinos |x Service à la clientèle |z Nevada |z Las Vegas |v Études de cas. | |
| 650 | 6 | |a Profil des consommateurs |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Security. |2 bisacsh | |
| 650 | 7 | |a Privacy. |2 bisacsh | |
| 650 | 7 | |a Direct. |2 bisacsh | |
| 650 | 7 | |a Science & Technology Policy. |2 bisacsh | |
| 650 | 7 | |a Business intelligence |2 fast | |
| 650 | 7 | |a Casinos |x Customer services |2 fast | |
| 650 | 7 | |a Consumer profiling |2 fast | |
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| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Garceau, Pete, |e cover designer. | |
| 700 | 1 | |a Young, Cynthia, |e book designer. | |
| 758 | |i has work: |a What stays in Vegas (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGqcqwJGY9mW4DJ8jbcmJP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Tanner, Adam. |t What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it. |b First edition. |d New York : PublicAffairs, ©2014 |h xvii, 316 pages |z 9781610394185 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1674483 |z Texto completo |
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