Cargando…

What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it /

Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company&...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tanner, Adam (Autor)
Otros Autores: Garceau, Pete (Diseñador de portada)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : PublicAffairs, 2014.
Edición:First edition.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of data, but there is a dark, unregulated, and destructive netherworld as well. --
Descripción Física:1 online resource (337 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781610394192
1610394194
1610394186
9781610394185