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Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Zeithaml, Valarie A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2014.
Edición:1st ed.
Colección:Service systems and innovations in business and society collection.
Temas:
Acceso en línea:Texto completo

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