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Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Zeithaml, Valarie A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2014.
Edición:1st ed.
Colección:Service systems and innovations in business and society collection.
Temas:
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
245 0 0 |a Profiting from services and solutions :  |b what product-centric firms need to know /  |c Valarie A. Zeithaml [and others]. 
250 |a 1st ed. 
260 |a New York :  |b Business Expert Press,  |c 2014. 
300 |a 1 online resource (xiv, 116 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Service systems and innovations in business and society collection,  |x 2326-2699 
588 0 |a Online resource; title from title page (Safari, viewed August 15, 2014). 
500 |a "Center for services leadership, W.P. Carey School of Business, Arizona State University." 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: transitioning from products to services and solutions -- The service infusion continuum -- Company configuration for services and solutions -- Capabilities: skills, training, and technology -- Customization: balancing uniqueness with operational realities -- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions -- Conclusion: cultivating a service and solution -- Appendix 1. Research approach, resources, and methodology -- Appendix 2. Company interview guide -- About the authors -- Notes -- References -- Index. 
520 3 |a Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Service industries. 
650 0 |a Manufacturing industries. 
650 0 |a Production management. 
650 0 |a New products. 
650 0 |a Profit. 
650 6 |a Services (Industrie) 
650 6 |a Industrie manufacturière. 
650 6 |a Production  |x Gestion. 
650 6 |a Profit. 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Manufacturing industries  |2 fast 
650 7 |a New products  |2 fast 
650 7 |a Production management  |2 fast 
650 7 |a Profit  |2 fast 
650 7 |a Service industries  |2 fast 
653 |a solutions 
653 |a solutions marketing 
653 |a servitization 
653 |a service- oriented 
653 |a service transition 
653 |a service strategies 
653 |a service scorecard 
653 |a service marketing 
653 |a service leadership 
653 |a service innovation 
653 |a service infusion 
653 |a service design 
653 |a service continuum 
653 |a service-centered, 
653 |a product-service systems 
653 |a organizational culture 
653 |a integrated solutions 
653 |a integrated product services 
653 |a growth through service 
653 |a customization 
653 |a customer centricity 
653 |a collaboration 
653 |a classification of services 
653 |a change management 
653 |a business-to-business 
700 1 |a Zeithaml, Valarie A. 
758 |i has work:  |a Profiting from services and solutions (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCG6WJY9XqyKXKHD7fXxx6q  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Zeithaml, Valarie A.  |t Profiting From Services and Solutions : What Product-Centric Firms Need to Know.  |d New York : Business Expert Press, ©1900  |z 9781606497487 
830 0 |a Service systems and innovations in business and society collection. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1753367  |z Texto completo 
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