Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Zeithaml, Valarie A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2014.
Edición:1st ed.
Colección:Service systems and innovations in business and society collection.
Temas:
Service industries.
Manufacturing industries.
Production management.
New products.
Profit.
Services (Industrie)
Industrie manufacturière.
Production > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Manufacturing industries
New products
Production management
Profit
Service industries
solutions
solutions marketing
servitization
service- oriented
service transition
service strategies
service scorecard
service marketing
service leadership
service innovation
service infusion
service design
service continuum
service-centered,
product-service systems
organizational culture
integrated solutions
integrated product services
growth through service
customization
customer centricity
collaboration
classification of services
change management
business-to-business
Acceso en línea:Texto completo
Descripción
Sumario:Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.
Notas:"Center for services leadership, W.P. Carey School of Business, Arizona State University."
Descripción Física:1 online resource (xiv, 116 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781606497494
1606497499
ISSN:2326-2699

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