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Marketing with Social Media : 10 Easy Steps to Success for Business.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiley,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Marketing with Social Media
- Contents
- About the author
- Acknowledgements
- Introduction
- Who should read this book?
- What will I learn?
- Opening story
- Chapter 1 What is social media? Policy, plan and profitability
- What is social media and is it a fad?
- Your details are not safe online. Or are they?
- How are you marketing at the moment?
- So what exactly is social media?
- What choices of social media sites do I have?
- So I'm networking at the same time?
- What if it goes wrong?
- How will social media grow my business?
- Engage your customers
- Listen to your customers
- Build your business network
- Find your cheerleaders
- Do it all over and over again
- Let's start networking and making connections
- Networking in your pyjamas
- Create a listening post
- Get an effective social media plan together
- How do I go about making my one-page plan?
- Create a SWOT analysis
- Who is my target market?
- Forming the social media team
- Get a media team in place
- Get a content plan
- Set up content themes
- Quick ideas for your content
- What makes people share?
- Rules of engagement
- Monitoring your social media profitability
- Other areas that contribute to the ROI
- What you don't see
- Chapter 2 Facebook basics and content ideas
- Using Facebook for marketing
- Personal page
- Community page
- Group page
- Business page
- Setting up your business page
- Making your page look good
- What sort of content should you put on your Facebook page?
- Do you need multiple pages?
- Back to your plan
- Should you allow your fans to post on your page?
- Spam filters
- Comments
- Scheduling content
- Facebook ads
- Sponsored stories
- Chapter 3 LinkedIn basics and networking using LinkedIn
- Your personal profile
- Your professional headline or title
- Your image
- The status update box.
- Your website details
- Your public profile address
- Your summary
- Additional information and personal information
- Other sections
- Skills
- Rich media
- Recommendations
- How do you get more recommendations?
- Changing your page layout
- Adding your connections
- Networking with LinkedIn
- Networking with LinkedIn groups
- Creating your own group
- Setting up your company page
- So, how do you set it up?
- Sponsored updates
- Chapter 4 Twitter basics and using Twitter for your business
- What is Twitter?
- Setting up your account
- Home page
- Profile page
- Finding followers and who to follow
- Spam and abuse
- Get tweeting
- Communicating on Twitter
- Lists
- Advanced and auto following tools
- Advanced search
- Tweetdeck and Hootsuite
- Listening out for your brand
- Listening online
- setting up alerts
- Listening with Tweetdeck
- Chapter 5 Online etiquette and preserving your reputation
- Getting your content right
- Working with original content
- Install a spellcheck tool
- Making connections with LinkedIn
- Send personalised connection requests
- Reply when accepting a connection request
- Keep in touch with your connections
- Consider your message content
- Ask for recommendations
- Applying good manners to Facebook
- Maintaining your online reputation
- Playing the name game
- Use your real name if you can
- Choose the same name for different sites if possible
- Secure your name on sites you're not necessarily active on
- Is your social media activity antisocial?
- Minimising reputational risks online
- Chapter 6 YouTube explained
- Why create a video in the first place?
- What are people watching
- What about the smaller companies like me?
- Making your video
- Length
- Content
- Dos and don'ts
- Setting up your YouTube channel and uploading your video
- Uploading.
- Where else can I post it?
- Promoting your video
- Subscribing to others
- Chapter 7 Google+ and why it's important for SEO
- Advantages of Google+
- Who should have a Google+ page
- Creating a Google+ page
- Adding a manager
- Removing a manager
- Transferring ownership of a page
- The internal pages
- Home page
- Profile page
- People page
- Communities page
- Other functionality
- Hashtags
- Events
- Videos
- Google authorship
- Chapter 8 Pinterest and pinning the best images
- Online scrapbooking made simple
- What is a pin?
- Setting up your Pinterest page
- Create your profile
- Create some boards
- Pinning
- Pinning strategy
- Pinning etiquette
- Chapter 9 Vine and Instagram basics to create great video
- Vine
- Setting up your profile
- Using Vine
- Using Instagram in your business
- Instagram video
- Instanote
- Chapter 10 Making your website work and promoting your social media efforts
- Get the most out of your website
- Headlines
- Content
- Meta keywords
- Page description tags
- Uploading PDFs
- Page titles
- Image alt tags
- Link building
- Webmaster tools
- Extra URLs
- Natural or clean URLs
- Grow your site
- Google AdWords
- Claim your Google Places for Business page
- Promote your social media efforts
- Email signature
- Business cards
- Printed media
- Vehicle signage
- TV and radio
- Website
- Like box plug-in
- Page backgrounds
- Voicemail
- Blog
- Newsletter
- Facebook ads
- Is your online message the same as your offline message?
- Use fonts consistently
- Your avatar or picture
- Wrap
- Appendix A: Daisy's social media plan
- Appendix B: Glossary
- Index
- Advert
- EULA.