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Marketing with Social Media : 10 Easy Steps to Success for Business.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiley,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Coles, Linda. | |
| 245 | 1 | 0 | |a Marketing with Social Media : |b 10 Easy Steps to Success for Business. |
| 260 | |b Wiley, |c 2014. | ||
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| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b Introduce your business to the world with this essential guide to social media marketingMarketing with Social Media: 10 Easy Steps to success for Businessis your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:Create a profitable social media strategy for your businessExploit each platform to reap the highest returnsMaster the basics of each platform, and optimise your contentShape your reputation and promote your social media effortsEarly success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. | |
| 505 | 0 | |a Marketing with Social Media -- Contents -- About the author -- Acknowledgements -- Introduction -- Who should read this book? -- What will I learn? -- Opening story -- Chapter 1 What is social media? Policy, plan and profitability -- What is social media and is it a fad? -- Your details are not safe online. Or are they? -- How are you marketing at the moment? -- So what exactly is social media? -- What choices of social media sites do I have? -- So I'm networking at the same time? -- What if it goes wrong? -- How will social media grow my business? -- Engage your customers -- Listen to your customers -- Build your business network -- Find your cheerleaders -- Do it all over and over again -- Let's start networking and making connections -- Networking in your pyjamas -- Create a listening post -- Get an effective social media plan together -- How do I go about making my one-page plan? -- Create a SWOT analysis -- Who is my target market? -- Forming the social media team -- Get a media team in place -- Get a content plan -- Set up content themes -- Quick ideas for your content -- What makes people share? -- Rules of engagement -- Monitoring your social media profitability -- Other areas that contribute to the ROI -- What you don't see -- Chapter 2 Facebook basics and content ideas -- Using Facebook for marketing -- Personal page -- Community page -- Group page -- Business page -- Setting up your business page -- Making your page look good -- What sort of content should you put on your Facebook page? -- Do you need multiple pages? -- Back to your plan -- Should you allow your fans to post on your page? -- Spam filters -- Comments -- Scheduling content -- Facebook ads -- Sponsored stories -- Chapter 3 LinkedIn basics and networking using LinkedIn -- Your personal profile -- Your professional headline or title -- Your image -- The status update box. | |
| 505 | 8 | |a Your website details -- Your public profile address -- Your summary -- Additional information and personal information -- Other sections -- Skills -- Rich media -- Recommendations -- How do you get more recommendations? -- Changing your page layout -- Adding your connections -- Networking with LinkedIn -- Networking with LinkedIn groups -- Creating your own group -- Setting up your company page -- So, how do you set it up? -- Sponsored updates -- Chapter 4 Twitter basics and using Twitter for your business -- What is Twitter? -- Setting up your account -- Home page -- Profile page -- Finding followers and who to follow -- Spam and abuse -- Get tweeting -- Communicating on Twitter -- Lists -- Advanced and auto following tools -- Advanced search -- Tweetdeck and Hootsuite -- Listening out for your brand -- Listening online -- setting up alerts -- Listening with Tweetdeck -- Chapter 5 Online etiquette and preserving your reputation -- Getting your content right -- Working with original content -- Install a spellcheck tool -- Making connections with LinkedIn -- Send personalised connection requests -- Reply when accepting a connection request -- Keep in touch with your connections -- Consider your message content -- Ask for recommendations -- Applying good manners to Facebook -- Maintaining your online reputation -- Playing the name game -- Use your real name if you can -- Choose the same name for different sites if possible -- Secure your name on sites you're not necessarily active on -- Is your social media activity antisocial? -- Minimising reputational risks online -- Chapter 6 YouTube explained -- Why create a video in the first place? -- What are people watching -- What about the smaller companies like me? -- Making your video -- Length -- Content -- Dos and don'ts -- Setting up your YouTube channel and uploading your video -- Uploading. | |
| 505 | 8 | |a Where else can I post it? -- Promoting your video -- Subscribing to others -- Chapter 7 Google+ and why it's important for SEO -- Advantages of Google+ -- Who should have a Google+ page -- Creating a Google+ page -- Adding a manager -- Removing a manager -- Transferring ownership of a page -- The internal pages -- Home page -- Profile page -- People page -- Communities page -- Other functionality -- Hashtags -- Events -- Videos -- Google authorship -- Chapter 8 Pinterest and pinning the best images -- Online scrapbooking made simple -- What is a pin? -- Setting up your Pinterest page -- Create your profile -- Create some boards -- Pinning -- Pinning strategy -- Pinning etiquette -- Chapter 9 Vine and Instagram basics to create great video -- Vine -- Setting up your profile -- Using Vine -- Instagram -- Using Instagram in your business -- Instagram video -- Instanote -- Chapter 10 Making your website work and promoting your social media efforts -- Get the most out of your website -- Headlines -- Content -- Meta keywords -- Page description tags -- Uploading PDFs -- Page titles -- Image alt tags -- Link building -- Webmaster tools -- Extra URLs -- Natural or clean URLs -- Grow your site -- Google AdWords -- Claim your Google Places for Business page -- Promote your social media efforts -- Email signature -- Business cards -- Printed media -- Vehicle signage -- TV and radio -- Website -- Like box plug-in -- Page backgrounds -- Voicemail -- Blog -- Newsletter -- Facebook ads -- Is your online message the same as your offline message? -- Use fonts consistently -- Your avatar or picture -- Wrap -- Appendix A: Daisy's social media plan -- Appendix B: Glossary -- Index -- Advert -- EULA. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781322061191 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1767915 |z Texto completo |
| 938 | |a Coutts Information Services |b COUT |n 28863568 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis28863568 | ||
| 994 | |a 92 |b IZTAP | ||