The Leadership Imperative : Technology Adoption and Strategic Management in Travel Firms in Jamaica.

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This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Spencer, Andrew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
Temas:
Tourism > Jamaica.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Tourism
Jamaica
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Internet

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