Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence.

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Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaul, Asha
Otros Autores: Desai, Avani
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : SAGE Publications, 2014.
Temas:
Corporate image > India.
Corporations > Public relations > India.
Organizational effectiveness > India.
Entreprises > Image > Inde.
Sociétés > Relations publiques > Inde.
Efficacité organisationnelle > Inde.
BUSINESS & ECONOMICS > Advertising & Promotion.
Corporate image
Corporations > Public relations
Organizational effectiveness
India
Acceso en línea:Texto completo
Descripción
Sumario:Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com.
Descripción Física:1 online resource (323 pages)
ISBN:9789351500469
9351500462
9781322031002
1322031002

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