Intellectual Property and Business : the Power of Intangible Assets.

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Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can dep...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ryder, Rodney D.
Otros Autores: Madhavan, Ashwin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE Publications, 2014.
Temas:
Intellectual property > United States.
Propriété intellectuelle > États-Unis.
LAW > Administrative Law & Regulatory Practice.
Intellectual property
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Acknowledgments; 1
  • The Intangible Landscape-Understanding Core Concepts; 2
  • Intellectual Property Approaches and Strategies; 3
  • Intellectual Property-Defending Position; 4
  • Intellectual Asset Management; 5
  • Brand Protection and Management; 6
  • Intellectual Property Risk Management; 7
  • Intellectual Property Licensing; 8
  • Franchising-Understanding the Mechanism; 9
  • Royalty and Intellectual Property; 10
  • Intellectual Property Valuation; Glossary; Index; About the Authors.

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