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Intellectual Property and Business : the Power of Intangible Assets.

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can dep...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ryder, Rodney D.
Otros Autores: Madhavan, Ashwin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE Publications, 2014.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.
Descripción Física:1 online resource (319 pages)
ISBN:9789351501121
9351501124