The Bling Dynasty : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.

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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rambourg, Erwan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Fashion > China > History.
Luxury goods industry > China.
Luxury.
Produits de luxe > Industrie > Chine.
Luxe.
SOCIAL SCIENCE > Discrimination & Race Relations.
SOCIAL SCIENCE > Minority Studies.
Economic history
Fashion
Luxury
Luxury goods industry
China > Economic conditions.
Chine > Conditions économiques.
China
History
Acceso en línea:Texto completo
Descripción
Sumario:Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering.
Notas:Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands.
Descripción Física:1 online resource (280 pages)
ISBN:9781118969717
1118969715
9781118969700
1118969707

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