Corporate diplomacy : building reputations and relationships with external stakeholders /

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This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Henisz, Witold J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield, UK : Greenleaf Publishing, [2014]
Temas:
Corporations > Investor relations.
Business networks.
Réseaux d'affaires.
BUSINESS & ECONOMICS > Advertising & Promotion.
Business networks
Corporations > Investor relations
Acceso en línea:Texto completo
Search Result 1
Corporate diplomacy : building reputations and relationships with external stakeholders /
por Henisz, Witold J.
Publicado 2014
Texto completo
Electrónico eBook
Search Result 2
Corporate diplomacy : building reputations and relationships with external stakeholders /
por Henisz, Witold J.
Publicado 2014
Texto completo
Electrónico eBook
Mostrar todas las versiones(3)

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