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Corporate diplomacy : building reputations and relationships with external stakeholders /
This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield, UK :
Greenleaf Publishing,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
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