Corporate diplomacy : building reputations and relationships with external stakeholders /

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This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Henisz, Witold J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield, UK : Greenleaf Publishing, [2014]
Temas:
Corporations > Investor relations.
Business networks.
Réseaux d'affaires.
BUSINESS & ECONOMICS > Advertising & Promotion.
Business networks
Corporations > Investor relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Due diligence: mapping and analysis of your stakeholders
  • Integration: from stakeholder maps to financial and operational performance
  • Personal: stakeholder relationships are personal relationships
  • Learning: humility in adapting to negative feedback in a necessarily imperfect strategy
  • Openness: strategic communications to reinforce trust and reputation
  • Mindset: externally facing long-term organizational culture
  • Conclusion: 12 traps to avoid.

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