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Corporate diplomacy : building reputations and relationships with external stakeholders /

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This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Henisz, Witold J. (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Sheffield, UK : Greenleaf Publishing, [2014]
Temas:	Corporations > Investor relations. Business networks. Réseaux d'affaires. BUSINESS & ECONOMICS > Advertising & Promotion. Business networks Corporations > Investor relations
Acceso en línea:	Texto completo

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