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Corporate diplomacy : building reputations and relationships with external stakeholders /
This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield, UK :
Greenleaf Publishing,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Henisz, Witold J., |e author. | |
| 245 | 1 | 0 | |a Corporate diplomacy : |b building reputations and relationships with external stakeholders / |c Witold J. Henisz. |
| 264 | 1 | |a Sheffield, UK : |b Greenleaf Publishing, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (203 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Due diligence: mapping and analysis of your stakeholders -- Integration: from stakeholder maps to financial and operational performance -- Personal: stakeholder relationships are personal relationships -- Learning: humility in adapting to negative feedback in a necessarily imperfect strategy -- Openness: strategic communications to reinforce trust and reputation -- Mindset: externally facing long-term organizational culture -- Conclusion: 12 traps to avoid. | |
| 520 | |a This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corporations |x Investor relations. | |
| 650 | 0 | |a Business networks. | |
| 650 | 6 | |a Réseaux d'affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Business networks |2 fast | |
| 650 | 7 | |a Corporations |x Investor relations |2 fast | |
| 758 | |i has work: |a Corporate diplomacy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFTGkW9QHRrJvHMHwfFXFq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Henisz, Witold J. |t Corporate diplomacy. |d Sheffield, UK : Greenleaf Publishing, [2014] |z 9781783530557 |w (OCoLC)870426511 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1757908 |z Texto completo |
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