Cargando…
Corporate diplomacy : building reputations and relationships with external stakeholders /
This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield, UK :
Greenleaf Publishing,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations. |
|---|---|
| Descripción Física: | 1 online resource (203 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781783530564 1783530561 9781783531400 1783531401 9781351287883 1351287885 |