Marketing and management models : a guide to understanding and using business models /

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people app...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strong, Helen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2014.
Colección:Marketing strategy collection.
Temas:
Industrial management > Mathematical models.
Marketing > Management > Mathematical models.
Gestion d'entreprise > Modèles mathématiques.
Marketing > Gestion > Modèles mathématiques.
Industrial management > Mathematical models
Marketing > Management > Mathematical models
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • List of Figures
  • List of Tables
  • Abbreviations
  • Preface
  • Acknowledgments
  • Chapter1: Arthur D Little Matrix
  • Chapter 2: Adopt and Drop Curve
  • Chapter 3: Ansoff Growth Matrix
  • Chapter 4: Authenticity Gap
  • Chapter 5: Brand EquityG
  • Chapter 6: Brand Resonance
  • Chapter 7: Brand Resonance LadderG
  • Chapter 8: Brand Loyalty Programs
  • Chapter 9: Brand Switching
  • Chapter 10: Engagement Gearing
  • Chapter 11: Communication Targeting
  • Chapter 12: Consumer Decision Making
  • Chapter 13: Consumer Decision Model for a Service Industry Environment
  • Chapter 14: Consumer Angry Switching
  • Chapter 15: Customer Growth Rate
  • Chapter 16: Gamification
  • Chapter 17: Gap Analysis1
  • Chapter 18: Cultural Integration in Marketing
  • Chapter 19: Force Field Analysis
  • Chapter 20: Iceberg Theory: Identification of the Marketing Research Problem
  • Chapter 21: Integrated Marketing Vectors
  • Chapter 22: Ishikawa Diagram (Fishbone)
  • Chapter 23: Mullin's Seven Domains-Business Opportunities
  • Chapter 24 Perceptual Maps
  • Chapter 25: Porter's Five Force Analysis
  • Chapter 26: Positioning
  • Chapter 27: Product Life Cycle
  • Chapter 28: Road Mapping
  • Chapter 29: SERVQUAL
  • Chapter 30: SOSTAC® Planning System
  • Chapter 31: Stakeholder Analysis
  • Chapter 32: Supply Chain Concept
  • Chapter 33: Target Market Identification
  • Chapter 34: The Growth Share Matrix
  • Chapter 35: Glossary of Terms
  • Conclusion
  • About the Author
  • References
  • Index
  • Ad Page
  • Cover.

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