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Marketing and management models : a guide to understanding and using business models /

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people app...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strong, Helen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2014.
Colección:Marketing strategy collection.
Temas:
Acceso en línea:Texto completo

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