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Marketing Strategies and Practices in the Contemporary Environment.
The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2014.
©2014 |
| Colección: | Marketing Intelligence & Planning: Volume 32, Issue 2.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research.