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Marketing Strategies and Practices in the Contemporary Environment.
The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2014.
©2014 |
| Colección: | Marketing Intelligence & Planning: Volume 32, Issue 2.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wright, Gillian. | |
| 245 | 1 | 0 | |a Marketing Strategies and Practices in the Contemporary Environment. |
| 260 | |a Bradford : |b Emerald Group Publishing Limited, |c 2014. | ||
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (109 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Marketing Intelligence & Planning: Volume 32, Issue 2 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research. | |
| 520 | |a The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |v Congresses. | |
| 650 | 0 | |a Marketing |x Finance. | |
| 650 | 6 | |a Marketing |v Congrès. | |
| 650 | 6 | |a Marketing |x Finances. | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Finance |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Harker, Michael. | |
| 700 | 1 | |a Sarmaniotis, Christos. | |
| 700 | 1 | |a Wickens, Eugenia. | |
| 776 | 0 | 8 | |i Print version: |a Wright, Gillian. |t Marketing Strategies and Practices in the Contemporary Environment. |d Bradford : Emerald Group Publishing Limited, ©2014 |z 9781783509577 |
| 830 | 0 | |a Marketing Intelligence & Planning: Volume 32, Issue 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1752802 |z Texto completo |
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