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New Qualitative Research Methodologies in Management.
Ongoing changes in technological context and society overall continually pose new methodological challenges for managerial research. However, facing such challenges can be aided by the very technological and societal developments that have brought them about, as they offer new tools and possible app...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2014.
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| Colección: | Management Decision: Volume 52, Issue 4.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Editorial advisory board; New qualitative research methodologies in management; Crowdsourcing content analysis for managerial research; Netnography approach as a tool for marketing research: the case of Dash-P & G/TTV; Uncovering customer service experiences with Twitter: the case of airline industry; An interdisciplinary method for brand association research; Hybrid analysis of textual data; Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis; Combining qualitative methods in practice.