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Building Trust in Financial Services.
This special issue on Building Trust in Financial Services is a collaboration between the International Journal of Bank Marketing and the Consortium for Trustworthy Organizations at Fordham University to bring relevant scholarly insights to the challenges that financial services firms face in managi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2014.
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| Colección: | International Journal of Bank Marketing: Volume 32, Issue 5.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This special issue on Building Trust in Financial Services is a collaboration between the International Journal of Bank Marketing and the Consortium for Trustworthy Organizations at Fordham University to bring relevant scholarly insights to the challenges that financial services firms face in managing complex stakeholder trust relations. This special issue extends scholarly research in financial service marketing in understanding the broader stakeholders, the role of regulation, the unique importance of trust and the direct and indirect effects that aspects of trustworthiness have on customers. |
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| Descripción Física: | 1 online resource (104 pages) |
| Bibliografía: | Includes bibliographical references at the end of each chapters. |
| ISBN: | 9781783506699 1783506695 |