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Back where we belong - Marketing as the organization's core strategy.
This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2014.
|
| Colección: | Journal of Service Management: Volume 25, Issue 2.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 140802s2014 xx ob 000 0 eng d | ||
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| 020 | |a 1784410985 | ||
| 020 | |z 9781784410971 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Klaus, Philipp. | |
| 245 | 1 | 0 | |a Back where we belong - Marketing as the organization's core strategy. |
| 260 | |a Bradford : |b Emerald Group Publishing Limited, |c 2014. | ||
| 300 | |a 1 online resource (131 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of Service Management: Volume 25, Issue 2 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services. | |
| 520 | |a This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas. | ||
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |v Congresses. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing |v Congrès. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Edvardsson, Bo. | |
| 700 | 1 | |a Kandampully, Jay. | |
| 758 | |i has work: |a Back where we belong (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG3f6wFQymCPqrxt7M9ybb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Klaus, Philipp. |t Back where we belong - Marketing as the organization's core strategy. |d Bradford : Emerald Group Publishing Limited, ©2014 |z 9781784410971 |
| 830 | 0 | |a Journal of Service Management: Volume 25, Issue 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1752812 |z Texto completo |
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