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Back where we belong - Marketing as the organization's core strategy.
This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2014.
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| Colección: | Journal of Service Management: Volume 25, Issue 2.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas. |
|---|---|
| Descripción Física: | 1 online resource (131 pages) |
| Bibliografía: | Includes bibliographical references at the end of each chapters. |
| ISBN: | 9781784410988 1784410985 |