Contemporary issues in social marketing /

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Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kubacki, Krzysztof, Rundle-Thiele, Sharyn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
Temas:
Social marketing.
Marketing social.
Society & social sciences.
Sales & marketing.
Personal & social issues (Children's > Teenage)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Social marketing
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