Making media work : cultures of management in the entertainment industries /

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In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-""the suits""--Who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Johnson, Derek, 1979- (Editor ), Kompare, Derek (Editor ), Santo, Avi (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, ©2014.
Colección:Critical cultural communication.
Temas:
Management > Cross-cultural studies.
Mass media > Management.
Cultural industries.
Gestion > Études transculturelles.
Médias > Gestion.
Industries culturelles.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > Industries > Media & Communications.
Cultural industries
Management
Mass media > Management
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry Studies
  • I. DISCOURSES
  • 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future Directions
  • 2. Towards a Structuration Theory of Media Intermediaries
  • 3. Linear Legacies: Managing the Multiplatform Production Process
  • 4. Enterprising Selves: Reality Television and Human Capital
  • II. DISPOSITIONS
  • 5. Record Men: Talent Scouts in the U.S. Recording Industry, 920-1935.
  • 12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate Communication
  • Bibliography
  • Contributors
  • Index
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • R
  • S
  • T
  • U
  • V
  • W
  • Y.
  • 6. Recasting the Casting Director: Managed Change, Gendered Labor
  • 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel Approach
  • 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia Day
  • III. TACTICS
  • 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953
  • 10. Tweeting on the BBC: Audience and Brand Management via Third Party Websites
  • 11. Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier.

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