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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Gower,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |z 9781472416049 |q (hardback) | ||
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| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hyslop, Maitland. | |
| 245 | 1 | 0 | |a Obstructive marketing : |b restricting distribution of products and services in the age of asymmetric warfare / |c Maitland Hyslop. |
| 264 | 1 | |a Burlington : |b Gower, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (362 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Equality. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a Equality |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 758 | |i has work: |a Obstructive marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGbXM3mRFX7XFgbvqtjJMq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hyslop, Maitland. |t Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare. |d Burlington : Gower, [2014] |h xiv, 345 pages |z 9781472416049 |w (DLC) 2013026260 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1589610 |z Texto completo |
| 938 | |a eLibro |b ELBO |n ELB163568 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1589610 | ||
| 938 | |a YBP Library Services |b YANK |n 11464760 | ||
| 994 | |a 92 |b IZTAP | ||