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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Gower,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric. |
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| Descripción Física: | 1 online resource (362 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781472416056 1472416058 1315598671 9781315598673 1317086325 9781317086321 1317086317 9781317086314 |