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Why school communication matters : strategies from pr professionals /
Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman and Littlefield,
[2014]
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: A matter of urgency
- Start with a win: staying ahead in a changing world
- Build trust: demonstrating respect, competence, and integrity
- Win by persuasion: using communication to gain friends and influence people
- Embrace the change: new expectations from digital natives
- Engage the community: breaking gridlock
- Design your plan: engaging stakeholders to drive achievement
- Harness your secret weapon: communicating effectively with colleagues and employees
- Nail your successes: being accountable in a data-driven world
- Get in the ring: claiming our political heritage
- Mind your reputation: marketing your school's (or district's) greatness
- Invest in the media: protecting your assets
- Lead the change: modeling a compelling message on diversity
- Face those angry parents: turning a complaint into a gift
- Dazzle the 80 percent: reaching out to the larger community
- Think smart under fire: mastering basic crisis communications
- A case study in crisis communications: revisiting our assumptions
- Overhaul your communication content: honing your message
- Read your school (or district) newsletter: understanding why parents don't
- Manage your school (or district) website: ensuring this powerful tool works for you
- Get a grip on social media: adding your voice to web conversation
- Write with purpose: harnessing the punch of the written word
- Upgrade back-to-school night : curing what ails this annual event
- Conclusion: Sustainability: the challenge of the long-distance runner.