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Why school communication matters : strategies from pr professionals /
Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman and Littlefield,
[2014]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn884014459 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 140314s2014 mdu ob 001 0 eng | ||
| 010 | |a 2021677280 | ||
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| 019 | |a 892579029 |a 960086164 |a 964595216 |a 965138358 |a 978496455 |a 978766286 | ||
| 020 | |a 9781475809145 |q ebook | ||
| 020 | |a 147580914X | ||
| 020 | |z 9781475809121 |q cloth : alk. paper | ||
| 020 | |z 9781475809138 |q pbk. : alk. paper | ||
| 020 | |z 9781475809145 |q ebook | ||
| 020 | |z 1475809123 | ||
| 020 | |z 1475809131 | ||
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| 035 | |a (OCoLC)884014459 |z (OCoLC)892579029 |z (OCoLC)960086164 |z (OCoLC)964595216 |z (OCoLC)965138358 |z (OCoLC)978496455 |z (OCoLC)978766286 | ||
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| 072 | 7 | |a EDU |x 036000 |2 bisacsh | |
| 082 | 0 | 0 | |a 371.2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Porterfield, Kitty, |d 1941- |1 https://id.oclc.org/worldcat/entity/E39PCjFYTjx647QrWjk3gKTx9P | |
| 245 | 1 | 0 | |a Why school communication matters : |b strategies from pr professionals / |c Kitty Porterfield and Meg Carnes. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Lanham : |b Rowman and Littlefield, |c [2014] | |
| 300 | |a 1 online resource (xxiii, 260 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 505 | 0 | |a Introduction: A matter of urgency -- Start with a win: staying ahead in a changing world -- Build trust: demonstrating respect, competence, and integrity -- Win by persuasion: using communication to gain friends and influence people -- Embrace the change: new expectations from digital natives -- Engage the community: breaking gridlock -- Design your plan: engaging stakeholders to drive achievement -- Harness your secret weapon: communicating effectively with colleagues and employees -- Nail your successes: being accountable in a data-driven world -- Get in the ring: claiming our political heritage -- Mind your reputation: marketing your school's (or district's) greatness -- Invest in the media: protecting your assets -- Lead the change: modeling a compelling message on diversity -- Face those angry parents: turning a complaint into a gift -- Dazzle the 80 percent: reaching out to the larger community -- Think smart under fire: mastering basic crisis communications -- A case study in crisis communications: revisiting our assumptions -- Overhaul your communication content: honing your message -- Read your school (or district) newsletter: understanding why parents don't -- Manage your school (or district) website: ensuring this powerful tool works for you -- Get a grip on social media: adding your voice to web conversation -- Write with purpose: harnessing the punch of the written word -- Upgrade back-to-school night : curing what ails this annual event -- Conclusion: Sustainability: the challenge of the long-distance runner. | |
| 520 | |a Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a School administrators |x Professional relationships. | |
| 650 | 0 | |a Communication in education. | |
| 650 | 0 | |a Public relations. | |
| 650 | 6 | |a Administrateurs scolaires |x Relations professionnelles. | |
| 650 | 6 | |a Communication en éducation. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a EDUCATION |x Administration |x General. |2 bisacsh | |
| 650 | 7 | |a EDUCATION |x Organizations & Institutions. |2 bisacsh | |
| 650 | 7 | |a Communication in education |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 700 | 1 | |a Carnes, Meg, |d 1951- |1 https://id.oclc.org/worldcat/entity/E39PCjMg74CpbfDmPDYBrVFTh3 | |
| 758 | |i has work: |a Why school communication matters (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGrDGkTR8xYJqX3gVXdQmd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Why school communication matters |d Lanham : Rowman & Littlefield, [2014] |z 9781475809121 (cloth : alk. paper) |w (DLC) 2014010642 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1734028 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 11713295 | ||
| 938 | |a EBSCOhost |b EBSC |n 812748 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1734028 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26874591 | ||
| 994 | |a 92 |b IZTAP | ||