Say it with data : a concise guide to making your case and getting results /

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Being a frontline advocate requires vision, a deep understanding of the workings of the library, and a plan of relationship building and communication. Any advocacy effort will be unsuccessful without data and statistics. Data that speaks to your point is difficult to refute, and being prepared with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dando, Priscille (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, an imprint of the American Library Association, 2014.
Temas:
Communication in library administration.
Library statistics.
Libraries > Marketing.
Libraries > Evaluation > Statistical methods.
Library use studies.
Library surveys.
Communication dans l'administration des bibliothèques.
Bibliothèques > Statistiques.
Bibliothèques > Évaluation > Méthodes statistiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Communication in library administration
Libraries > Marketing
Library statistics
Library surveys
Library use studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Determining need, message, and audience
  • Secrets of effective communication
  • Working with the power of statistics
  • Methods of measurement : surveys
  • Methods of measurement : focus groups
  • Presenting data to get results.

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